The sponsorship landscape is changing fast––and PRI is here to help you keep up.

A panel of industry experts will explore the future of sponsorships for brands, team and racers during an info-packed webinar on Wednesday, August 12, at 1:00 p.m. EDT/10:00 a.m. PDT, to help you learn how brands, teams, and racers can futureproof their sponsorship strategies for 2027 and beyond. From leveraging AI and strengthening sponsorship value to building a powerful media brand, this one-hour Zoom session will deliver actionable insights to help you stay ahead in an increasingly competitive marketplace.

Hosted by Erica Sietsma of Autofluencer, the first PRI Education webinar will cover "Futureproofing Sponsorship Programs."

Sietsma will be joined by a panel of industry professionals, including Sara Oettinger from AMSOIL, Brian McRae of Gradient Racing, Alex Striler of SponsorshipTactics.com, Brandon Scapelli of the Drift Cave and BMS Agency, and PRI Managing Director Doug Bresnahan.

These leaders will explore the future of sponsorships for brands, teams, and racers, ranging from AI, to sponsorship value presentation, to building a media brand and more to ensure your sponsorship programs and plans are solid for 2027.

To register for this info-packed webinar, visit tinyurl.com/PRIEdWebinar081226